34th Street Designs

34th Street Designs was created by local Astoria resident Kaitlin Santoro in 2017. Named after the block she first moved to straight out of college, and where she “grew and learned about herself as a person” she notes. She still lives on that block, but she operates 34th Street designs in a different location.

Kaitlin’s love for design started after she took a silkscreen class at the Manhattan Graphics Center. She was hesitant to print on fabric, but fortunately was pushed by her instructor to try it, and that led to her idea for 34th Street Designs.

Her first three original designs were the Pineapple, Black Cat and the Succulents— all inspired by things in her life. The Black Cat was inspired by her own cat Cookie, the Pineapple by her mom’s home décor as a sign of welcome and hospitality, and the Succulents design was inspired by her two close friends who have a vast collection of plants. The original three designs were printed for personal use and as gifts for friends. After receiving inquiries from people who saw her designs, she officially started her own shop in June of 2017, branching out and selling to neighbors in Astoria and opening her Etsy shop with more options for people to have custom orders printed, such as for bachelorette parties and weddings. Kaitlin has also brought her designs to the Queens Craft Brigade, a monthly Astoria market.

Many of her designs are based on things Kaitlin loved as a child, growing up near the water and out in nature. Products for sale includes tank tops and T-shirts, totes and clutches.

She also started a collection of boxing apparel. Boxing makes people feel strong and confident and she tries to capture that in her workout designs. Her top sellers are the red Boxing Glove tank, Succulents shirt and the Black Cat tote.

Looking toward the future Kaitlin would love to expand her business to include a wider variety of designs and home décor. They are perfect for yourself or as a personalized gift! Check out 34th Street Designs.

For more on Kaitlin and her 34th Street Designs find her products on her Etsy page at www.etsy.com/shop/34thStreetDesigns. You can follow her on Instagram at @34thstreetdesigns.

—Melissa Mennona

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2018-06-01 digital edition